Hospitality Marketing Blog

The hospitality industry continues to evolve at a rapid pace. And we’re always working keep our clients well informed and ahead of the curve. Browse these blog posts, videos, guides, white papers and webinars for useful insights on the issues that matter most to you.

Hospitality Industry Trends to Know as You Prepare Your 2022 Budget

Ready or not … here come the guests. After the hospitality industry was battered and devastated by the worldwide pandemic in 2020, sending occupancy rates tumbling to record lows and forcing the closure of many hotels, a return to normal — or the ‘new’ ...

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Google Hotel Ads & How to Utilize Them in Your Advertising Strategy

Posted by O'Rourke Hospitality Team on July 22, 2021

Topics: Metasearch

When people are ready to travel, the channel they turn to more than any other is search. In today’s world, that means many travelers end up researching their next trip on Google. 

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5 Social Media Strategies to Promote Your Hotel

Posted by O'Rourke Hospitality Team on July 15, 2021

Topics: Social Media

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4 Reasons You’re Not Seeing ROI from Metasearch Marketing

Posted by O'Rourke Hospitality Team on July 8, 2021

Topics: Metasearch

If you’ve been watching closely in the last year, you’ve likely seen that metasearch marketing has become a favorite and top-performing tactic for hospitality marketers. 

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How Digital Marketing Can Help Flagged Hotel Properties Differentiate Themselves Online

Having your flagged hotel attached to a nationally recognized brand has a number of perks, but when it comes to hospitality marketing, there can also be a few challenges. 

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The 5 Most Important Website Metrics for Independent Hotels

Posted by O'Rourke Hospitality Team on June 24, 2021

Topics: Hospitality Digital Marketing

It’s easier than ever before for hospitality marketers to utilize their website data to make marketing decisions and optimizations, but all that data can be daunting to look at. 

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4 Key Hotel Website SEO Factors Impacting Organic Bookings

Posted by O'Rourke Hospitality Team on June 17, 2021

Topics: Search Engine Optimization

The simple formula hospitality marketers should return to as they attempt to increase organic and direct bookings is drive traffic, increase engagement, increase reservations. The key to doing all of that organically? Search Engine Optimization. 

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4 Ways to Optimize Your Hotel Metasearch Marketing Strategy

Posted by O'Rourke Hospitality Team on June 10, 2021

Topics: Metasearch, OTA Advertising

If your hotel has been running a metasearch marketing campaign, you may be asking yourself: Now what? While metasearch has proven to be a successful hospitality marketing tactic through the pandemic, there is a lot that goes into getting results. 

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How the Pandemic Changed Online Bookings and What it Means for Your Hotel’s SEO Strategy

Posted by O'Rourke Hospitality Team on June 3, 2021

Topics: Search Engine Optimization

If there is one lasting effect of the pandemic that swept the world in 2020, many economists and consumer experts agree — the push into the digital age has been sped up by many years. 

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Marketing Your Hotel as the Perfect "Microwedding" or "Minimony" Venue

Posted by O'Rourke Hospitality Team on May 27, 2021

There is a decent chance you know someone who had their wedding canceled or postponed during 2020 as the pandemic closed down venues or caused logistical challenges. 

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