Hospitality Marketing Blog

The hospitality industry continues to evolve at a rapid pace. And we’re always working keep our clients well informed and ahead of the curve. Browse these blog posts, videos, guides, white papers and webinars for useful insights on the issues that matter most to you.

4 Ways a Vanity Website Provides Improved Data

Posted by O'Rourke Hospitality Team on April 15, 2021

Topics: Website Design, Reporting & Analysis

To keep pace with the shifts in the hospitality industry, hoteliers must adapt and find ways to leverage their data to make more informed decisions.

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Google Page Experience Algorithm Update

Posted by O'Rourke Hospitality Team on April 13, 2021

Topics: SEO

  Google has an algorithm update coming in the next month and it is going to be a big one. Google is always making updates to their algorithm and most of the updates are are smaller and largely go unnoticed. With other updates, they let people know ahead ...

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Top 3 Most Common Hotel SEO Issues

Posted by O'Rourke Hospitality Team on April 7, 2021

Topics: SEO

    Everyday we speak with hotels and advise them on our digital marketing recommendations. The area of search engine optimization (SEO) is a common topic of conversation and we will often provide audits. It is always surprising what we find. Despite SEO ...

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How Interactive Content Can Enhance Your Hotel Website

Posted by O'Rourke Hospitality Team on April 7, 2021

Topics: Website Design, Digital Media

Generational, technological, and recent consumer behavior shifts continue to change the landscape of hospitality marketing, raising the importance of staying ahead of the curve when it comes to how prospective travelers find and book their trips and ...

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3 Ways a Vanity Website Can Improve Your Hotel Property's SEO

Posted by O'Rourke Hospitality Team on March 31, 2021

Topics: SEO

One of the most important pieces of the hotel conversion puzzle is being in front of prospective travelers where and when it matters. When a traveler begins their research on their search engine of choice, does your property come up for the search terms ...

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TripAdvisor Launches Plus to Offer Value Direct to Consumers

Posted by O'Rourke Hospitality Team on March 30, 2021

Topics: TripAdvisor, OTAs

    A few weeks ago, there was a pretty big announcement from TripAdvisor where they introduced a new direct to consumer program called TripAdvisor Plus. Plus is a program that is $99 per year, and in return consumers get deals, upgrades and discounts on ...

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Could Photos and Videos Drive Conversions for Your Hotel?

Posted by O'Rourke Hospitality Team on March 24, 2021

Topics: Website Design

We all know a photo is worth 1,000 words, but did you know it’s also potentially worth a large boost in conversions for your hotel?

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Show Off Your Hotel's Unique Personality With a Vanity Website

Posted by O'Rourke Hospitality Team on March 18, 2021

Topics: Website Design

What first impression does your hotel website give off when a businessperson goes looking for a place to book their conference or meeting or when a bride begins her wedding planning? Does it follow the same cookie-cutter model, design and layout, or does ...

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Google Hotel Ads Now Showing Free Listings

Posted by O'Rourke Hospitality Team on March 16, 2021

Topics: Metasearch, Google Hotel Ads

    Google made an announcement last week regarding free listings that they are now providing in their Google Hotel Ads platform. These links are free to hotels and drive consumers direct to your online booking engine. You can read the full announcement ...

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How Hotels Can Increase Conversions With a Metasearch Marketing Strategy

Posted by O'Rourke Hospitality Team on March 1, 2021

Topics: Metasearch

The past year has shifted the landscape of the hotel industry, including how travelers go about researching and booking their accommodations. Both individual properties and management companies have a number of options to reach potential travelers, ...

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