Hospitality Marketing Blog

The hospitality industry continues to evolve at a rapid pace. And we’re always working keep our clients well informed and ahead of the curve. Browse these blog posts, videos, guides, white papers and webinars for useful insights on the issues that matter most to you.

4 Key Hotel Website SEO Factors Impacting Organic Bookings

Posted by O'Rourke Hospitality Team on June 17, 2021

Topics: SEO

The simple formula hospitality marketers should return to as they attempt to increase organic and direct bookings is drive traffic, increase engagement, increase reservations. The key to doing all of that organically? Search Engine Optimization. 

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4 Ways to Optimize Your Hotel Metasearch Marketing Strategy

Posted by O'Rourke Hospitality Team on June 10, 2021

Topics: Metasearch, OTAs

If your hotel has been running a metasearch marketing campaign, you may be asking yourself: Now what? While metasearch has proven to be a successful hospitality marketing tactic through the pandemic, there is a lot that goes into getting results. 

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How the Pandemic Changed Online Bookings and What it Means for Your Hotel’s SEO Strategy

Posted by O'Rourke Hospitality Team on June 3, 2021

Topics: SEO

If there is one lasting effect of the pandemic that swept the world in 2020, many economists and consumer experts agree — the push into the digital age has been sped up by many years. 

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Marketing Your Hotel as the Perfect "Microwedding" or "Minimony" Venue

Posted by O'Rourke Hospitality Team on May 27, 2021

There is a decent chance you know someone who had their wedding canceled or postponed during 2020 as the pandemic closed down venues or caused logistical challenges. 

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How Hotels are Approaching Digital Advertising for Summer Travel

Posted by O'Rourke Hospitality Team on May 20, 2021

Topics: PPC, OTAs

As travel slowed in 2020, advertising spend in the travel industry fell off a cliff. Hoteliers reevaluated their marketing budgets and focused on new ways to drive bookings.

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5 Hotel Website Design Tips to Increase Direct Bookings

Posted by O'Rourke Hospitality Team on May 13, 2021

Topics: Website Design

When was the last time you thought about your hotel website’s design? As many hospitality marketers are tasked with doing more with less, it can be challenging to keep up with the constantly-changing website trends.

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5 Essential Hotel Marketing Strategies to Boost Bookings in 2021

Posted by O'Rourke Hospitality Team on May 7, 2021

Topics: Digital Media

After the hospitality industry was forced to adjust on the fly in 2020, the focus has now shifted to adapting to new consumer behavior and determining the best hospitality marketing strategies to pave a way forward as the world returns to normal—and ...

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What is the Difference Between Hotel Metasearch and OTAs?

Posted by O'Rourke Hospitality Team on April 23, 2021

Topics: Metasearch, OTAs

Hospitality marketers know how much research travelers do before booking their trips, but even with that volume, being front and center when and where those searches happen is crucial.

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4 Ways a Vanity Website Provides Improved Data

Posted by O'Rourke Hospitality Team on April 15, 2021

Topics: Website Design, Reporting & Analysis

To keep pace with the shifts in the hospitality industry, hoteliers must adapt and find ways to leverage their data to make more informed decisions.

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Google Page Experience Algorithm Update

Posted by O'Rourke Hospitality Team on April 13, 2021

Topics: SEO

  Google has an algorithm update coming in the next month and it is going to be a big one. Google is always making updates to their algorithm and most of the updates are are smaller and largely go unnoticed. With other updates, they let people know ahead ...

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