Hospitality Marketing Blog

The hospitality industry continues to evolve at a rapid pace. And we’re always working keep our clients well informed and ahead of the curve. Browse these blog posts, videos, guides, white papers and webinars for useful insights on the issues that matter most to you.

5 Hotel Website Design Tips to Increase Direct Bookings

Posted by O'Rourke Hospitality Team on May 13, 2021

Topics: Website Design

When was the last time you thought about your hotel website’s design? As many hospitality marketers are tasked with doing more with less, it can be challenging to keep up with the constantly-changing website trends.

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5 Essential Hotel Marketing Strategies to Boost Bookings in 2021

Posted by O'Rourke Hospitality Team on May 7, 2021

Topics: Digital Media

After the hospitality industry was forced to adjust on the fly in 2020, the focus has now shifted to adapting to new consumer behavior and determining the best hospitality marketing strategies to pave a way forward as the world returns to normal—and ...

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What is the Difference Between Hotel Metasearch and OTAs?

Posted by O'Rourke Hospitality Team on April 23, 2021

Topics: Metasearch, OTAs

Hospitality marketers know how much research travelers do before booking their trips, but even with that volume, being front and center when and where those searches happen is crucial.

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4 Ways a Vanity Website Provides Improved Data

Posted by O'Rourke Hospitality Team on April 15, 2021

Topics: Website Design, Reporting & Analysis

To keep pace with the shifts in the hospitality industry, hoteliers must adapt and find ways to leverage their data to make more informed decisions.

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Google Page Experience Algorithm Update

Posted by O'Rourke Hospitality Team on April 13, 2021

Topics: SEO

  Google has an algorithm update coming in the next month and it is going to be a big one. Google is always making updates to their algorithm and most of the updates are are smaller and largely go unnoticed. With other updates, they let people know ahead ...

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Top 3 Most Common Hotel SEO Issues

Posted by O'Rourke Hospitality Team on April 7, 2021

Topics: SEO

    Everyday we speak with hotels and advise them on our digital marketing recommendations. The area of search engine optimization (SEO) is a common topic of conversation and we will often provide audits. It is always surprising what we find. Despite SEO ...

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How Interactive Content Can Enhance Your Hotel Website

Posted by O'Rourke Hospitality Team on April 7, 2021

Topics: Website Design, Digital Media

Generational, technological, and recent consumer behavior shifts continue to change the landscape of hospitality marketing, raising the importance of staying ahead of the curve when it comes to how prospective travelers find and book their trips and ...

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3 Ways a Vanity Website Can Improve Your Hotel Property's SEO

Posted by O'Rourke Hospitality Team on March 31, 2021

Topics: SEO

One of the most important pieces of the hotel conversion puzzle is being in front of prospective travelers where and when it matters. When a traveler begins their research on their search engine of choice, does your property come up for the search terms ...

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TripAdvisor Launches Plus to Offer Value Direct to Consumers

Posted by O'Rourke Hospitality Team on March 30, 2021

Topics: TripAdvisor, OTAs

    A few weeks ago, there was a pretty big announcement from TripAdvisor where they introduced a new direct to consumer program called TripAdvisor Plus. Plus is a program that is $99 per year, and in return consumers get deals, upgrades and discounts on ...

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Could Photos and Videos Drive Conversions for Your Hotel?

Posted by O'Rourke Hospitality Team on March 24, 2021

Topics: Website Design

We all know a photo is worth 1,000 words, but did you know it’s also potentially worth a large boost in conversions for your hotel?

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