Hospitality Marketing Blog

The hospitality industry continues to evolve at a rapid pace. And we’re always working keep our clients well informed and ahead of the curve. Browse these blog posts, videos, guides, white papers and webinars for useful insights on the issues that matter most to you.

Show Off Your Hotel's Unique Personality With a Vanity Website

Posted by O'Rourke Hospitality Team on March 18, 2021

Topics: Website Design

What first impression does your hotel website give off when a businessperson goes looking for a place to book their conference or meeting or when a bride begins her wedding planning? Does it follow the same cookie-cutter model, design and layout, or does ...

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Google Hotel Ads Now Showing Free Listings

Posted by O'Rourke Hospitality Team on March 16, 2021

Topics: Metasearch, Google Hotel Ads

    Google made an announcement last week regarding free listings that they are now providing in their Google Hotel Ads platform. These links are free to hotels and drive consumers direct to your online booking engine. You can read the full announcement ...

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How Hotels Can Increase Conversions With a Metasearch Marketing Strategy

Posted by O'Rourke Hospitality Team on March 1, 2021

Topics: Metasearch

The past year has shifted the landscape of the hotel industry, including how travelers go about researching and booking their accommodations. Both individual properties and management companies have a number of options to reach potential travelers, ...

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The Benefits of a New Hotel Website

Posted by O'Rourke Hospitality Team on April 7, 2017

Topics: Website Design

It’s not a crime for a hotel to have a poorly designed website. But, it makes their ability to attract guests WAY more difficult.

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Content Marketing for Hotels: How To Do It and Why You Can’t Ignore It

Posted by O'Rourke Hospitality Team on March 17, 2017

Topics: Content Marketing

What Is Content Marketing? You might say it’s what drew you to this blog post.

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3 Ways You Can Compete with OTAs’ Multibillion Dollar PPC Adspend

Posted by O'Rourke Hospitality Team on March 10, 2017

Topics: PPC

Search for anything related to hotels on Google and an avalanche of OTA pay-per-click (PPC) ads show up, and this happens all day long.

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Do Hotel Websites Need to Use AMP?

Posted by O'Rourke Hospitality Team on February 24, 2017

Topics: SEO

What’s AMP? Accelerated Mobile Pages, or AMP, is an an open source initiative that aims to provide mobile-optimized content that can load almost instantly on all devices.

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Hotel Website Design Trends We Like A Lot Right Now

Posted by O'Rourke Hospitality Team on February 17, 2017

Topics: Website Design

Many of the latest hotel website trends aren’t necessarily new to the whole wide world of web design, but they are now starting to find their way onto hotel websites in ways we find quite compelling and pretty satisfying, really.

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4 SEO Trends You Can’t Ignore in 2017

Posted by O'Rourke Hospitality Team on January 10, 2017

Topics: SEO

Organic search is still king, both in terms of online traffic volume and online bookings generated.

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Why How Your Business Is Listed Online Is So Incredibly Important

Posted by O'Rourke Hospitality Team on December 20, 2016

Topics: SEO

Do you know what your property’s digital presence looks like—on Facebook or Yelp, on Google Maps or Bing, on a laptop display or a smartphone screen?

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