Hospitality Marketing Blog

The hospitality industry continues to evolve at a rapid pace. And we’re always working keep our clients well informed and ahead of the curve. Browse these blog posts, videos, guides, white papers and webinars for useful insights on the issues that matter most to you.

5 Essential Hotel Marketing Strategies to Boost Bookings in 2021

Posted by O'Rourke Hospitality Team on May 7, 2021

Topics: Digital Media

After the hospitality industry was forced to adjust on the fly in 2020, the focus has now shifted to adapting to new consumer behavior and determining the best hospitality marketing strategies to pave a way forward as the world returns to normal—and ...

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How Interactive Content Can Enhance Your Hotel Website

Posted by O'Rourke Hospitality Team on April 7, 2021

Topics: Website Design, Digital Media

Generational, technological, and recent consumer behavior shifts continue to change the landscape of hospitality marketing, raising the importance of staying ahead of the curve when it comes to how prospective travelers find and book their trips and ...

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Leverage YouTube to Stay Top of Mind

Posted by O'Rourke Hospitality Team on December 6, 2016

Topics: Digital Media

Boasting hundreds of millions of hours of videos watched every day and billions of users, YouTube is a great a medium to help keep your property top of mind.

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How to Reach Millennials Who Block Ads

Posted by O'Rourke Hospitality Team on October 9, 2015

Topics: Digital Media

Blocking digital ads is incredibly easy to do. Unfortunately for digital marketers, it is incredibly common as well. A 2015 study by Moz and Fractl estimates that over 60% of millennials block ads. The study’s results aren’t entirely a shock as the ad ...

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A Brief Guide to Hotel & Resort Display Retargeting

Posted by O'Rourke Hospitality Team on April 12, 2014

Topics: Digital Media

Retargeting serves banner ads to users who have previously visited your hotel’s website. You define what the ads look like and which previous visitors to your website see them. You get charged a nominal fee every time the ad shows up.

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