Hospitality Marketing Blog

The hospitality industry continues to evolve at a rapid pace. And we’re always working keep our clients well informed and ahead of the curve. Browse these blog posts, videos, guides, white papers and webinars for useful insights on the issues that matter most to you.

What is the Difference Between Hotel Metasearch and OTAs?

Posted by O'Rourke Hospitality Team on April 23, 2021

Topics: Metasearch, OTAs

Hospitality marketers know how much research travelers do before booking their trips, but even with that volume, being front and center when and where those searches happen is crucial.

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Google Hotel Ads Now Showing Free Listings

Posted by O'Rourke Hospitality Team on March 16, 2021

Topics: Metasearch, Google Hotel Ads

    Google made an announcement last week regarding free listings that they are now providing in their Google Hotel Ads platform. These links are free to hotels and drive consumers direct to your online booking engine. You can read the full announcement ...

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How Hotels Can Increase Conversions With a Metasearch Marketing Strategy

Posted by O'Rourke Hospitality Team on March 1, 2021

Topics: Metasearch

The past year has shifted the landscape of the hotel industry, including how travelers go about researching and booking their accommodations. Both individual properties and management companies have a number of options to reach potential travelers, ...

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The Evolution of TripAdvisor

Posted by O'Rourke Hospitality Team on February 22, 2016

Topics: Metasearch

Think back to the last time you booked a trip. Chances are you, like many other travelers, researched hotels, restaurants and activities at your destination, likely via TripAdvisor. Tnooz reported that in October of 2015, TripAdvisor received over 68 ...

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The Future of TripAdvisor Instant Booking

Posted by O'Rourke Hospitality Team on January 13, 2016

Topics: Metasearch

TripAdvisor’s Instant Booking feature works similarly to the Book on Google product. Much like the cost-per-click model employed by search engines, hotels bid to be in the top results so their logo and website are linked to the TripAdvisor profile. ...

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Book on Google is Available to all Hotels

Posted by O'Rourke Hospitality Team on December 30, 2015

Topics: Metasearch

Earlier this year, Google began testing a new product called Book on Google. This product allows Google users to book a hotel room right from Google. The Book on Google product began as a way to make booking on mobile devices easier, but has since ...

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Users Prefer Direct Bookings Over OTAs in Meta Search

Posted by O'Rourke Hospitality Team on August 16, 2015

Topics: Metasearch

Contrary to popular opinion, meta search users prefer to book hotel rooms directly through hotels rather than through OTAs. This is great news for hotels because direct bookings bring in more revenue than bookings through OTAs.

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A Brief Guide to TripAdvisor’s TripConnect

Posted by O'Rourke Hospitality Team on August 21, 2014

Topics: Metasearch

TripConnect allows your hotel to display rates and inventory on your hotel’s TripAdvisor page. This information is displayed alongside other options, typically OTAs, as “Official Site”, and it links directly to your hotel’s booking engine.

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A Brief Guide to Google Hotel Price Ads (HPA)

Posted by O'Rourke Hospitality Team on August 14, 2014

Topics: Metasearch

Google’s Hotel Price Ads, or HPA for short, are ads or real-time prices that show up on various Google properties. These properties can exist without the presence of HPAs; in some cases, HPA simply ads a real-time rate that links directly to your hotel’s ...

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