Hospitality Marketing Blog

The hospitality industry continues to evolve at a rapid pace. And we’re always working keep our clients well informed and ahead of the curve. Browse these blog posts, videos, guides, white papers and webinars for useful insights on the issues that matter most to you.

What is the Difference Between Hotel Metasearch and OTAs?

Posted by O'Rourke Hospitality Team on April 23, 2021

Topics: Metasearch, OTAs

Hospitality marketers know how much research travelers do before booking their trips, but even with that volume, being front and center when and where those searches happen is crucial.

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TripAdvisor Launches Plus to Offer Value Direct to Consumers

Posted by O'Rourke Hospitality Team on March 30, 2021

Topics: TripAdvisor, OTAs

    A few weeks ago, there was a pretty big announcement from TripAdvisor where they introduced a new direct to consumer program called TripAdvisor Plus. Plus is a program that is $99 per year, and in return consumers get deals, upgrades and discounts on ...

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