Hospitality Marketing Blog

The hospitality industry continues to evolve at a rapid pace. And we’re always working keep our clients well informed and ahead of the curve. Browse these blog posts, videos, guides, white papers and webinars for useful insights on the issues that matter most to you.

4 Ways a Vanity Website Provides Improved Data

Posted by O'Rourke Hospitality Team on April 15, 2021

Topics: Website Design, Reporting & Analysis

To keep pace with the shifts in the hospitality industry, hoteliers must adapt and find ways to leverage their data to make more informed decisions.

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A Brief Guide to Measuring Digital Marketing Results for Hotels

Posted by O'Rourke Hospitality Team on August 7, 2014

Topics: Reporting & Analysis

One of the great things about Internet marketing is the ability to track your campaign’s results and ROI; this is because of all the great data that’s available online. Measuring the performance of your Internet marketing campaigns allows you to ...

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A Brief Guide to Hotel & Resort Call Tracking

Posted by O'Rourke Hospitality Team on July 14, 2014

Topics: Reporting & Analysis

Call tracking uses software to track incoming phone calls using unique phone numbers that then get re-routed to your hotel’s main phone number.

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Which Hotel Digital Marketing Channels Are Most Effective?

Posted by O'Rourke Hospitality Team on April 17, 2014

Topics: Reporting & Analysis

If you’re like most hotel marketers, you probably spend quite a bit of time analyzing and reporting on your digital marketing efforts. This includes logging into your Google Analytics account and looking at how much revenue your campaigns have been ...

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Improving Your Hotel’s Booking Engine: The Google Analytics Goal Funnel

Posted by O'Rourke Hospitality Team on October 24, 2013

Topics: Reporting & Analysis

Online booking has become the norm for many travelers and potential hotel guests. In fact, online travel sales in 2012 reached about $162.4 Billion, up 12% from 2011; a 10% increase year over year seems to be the norm over the last several years. And, ...

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