Hospitality Marketing Blog

The hospitality industry continues to evolve at a rapid pace. And we’re always working keep our clients well informed and ahead of the curve. Browse these blog posts, videos, guides, white papers and webinars for useful insights on the issues that matter most to you.

Google Page Experience Algorithm Update

Posted by O'Rourke Hospitality Team on April 13, 2021

Topics: SEO

  Google has an algorithm update coming in the next month and it is going to be a big one. Google is always making updates to their algorithm and most of the updates are are smaller and largely go unnoticed. With other updates, they let people know ahead ...

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Top 3 Most Common Hotel SEO Issues

Posted by O'Rourke Hospitality Team on April 7, 2021

Topics: SEO

    Everyday we speak with hotels and advise them on our digital marketing recommendations. The area of search engine optimization (SEO) is a common topic of conversation and we will often provide audits. It is always surprising what we find. Despite SEO ...

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3 Ways a Vanity Website Can Improve Your Hotel Property's SEO

Posted by O'Rourke Hospitality Team on March 31, 2021

Topics: SEO

One of the most important pieces of the hotel conversion puzzle is being in front of prospective travelers where and when it matters. When a traveler begins their research on their search engine of choice, does your property come up for the search terms ...

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Do Hotel Websites Need to Use AMP?

Posted by O'Rourke Hospitality Team on February 24, 2017

Topics: SEO

What’s AMP? Accelerated Mobile Pages, or AMP, is an an open source initiative that aims to provide mobile-optimized content that can load almost instantly on all devices.

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4 SEO Trends You Can’t Ignore in 2017

Posted by O'Rourke Hospitality Team on January 10, 2017

Topics: SEO

Organic search is still king, both in terms of online traffic volume and online bookings generated.

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Why How Your Business Is Listed Online Is So Incredibly Important

Posted by O'Rourke Hospitality Team on December 20, 2016

Topics: SEO

Do you know what your property’s digital presence looks like—on Facebook or Yelp, on Google Maps or Bing, on a laptop display or a smartphone screen?

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Google Now Ranks Mobile-Friendly Sites Higher on SERPs

Posted by O'Rourke Hospitality Team on May 9, 2016

Topics: SEO

Google recently announced that starting this month, its algorithm would prioritize mobile-friendly sites on mobile Google searches. Mobile-friendly sites have been labeled accordingly on Google results pages since late 2014. And sure enough, a mobile ...

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Hotel Sites Load Too Slowly for Google

Posted by O'Rourke Hospitality Team on April 21, 2016

Topics: SEO

Guests looking to book a hotel room online are also looking for a good user experience on the hotel’s website. If the site is slow or confusing, they are less likely to book than if it loads quickly, is easy to navigate, and provides the information they ...

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How to Stay Up to Date with SEO Best Practices for Hotels

Posted by O'Rourke Hospitality Team on January 28, 2016

Topics: SEO

There is no question that search engine optimization (SEO) is critical when trying to rank highly on Search Engine Results Pages (SERPs). Higher rankings on Google, Yahoo! or Bing result in more organic traffic flowing to your site, which is an important ...

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Rich Media on SERPs Results in More SEO Traffic

Posted by O'Rourke Hospitality Team on January 22, 2016

Topics: SEO

When optimizing your webpage to appear in the first few results on a SERP (search engine results page), the ultimate goal is to increase traffic to your site. After all, it’s not very useful if you’re the top result, but no one clicks on your listing. ...

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