Creating a marketing budget and choosing how to allocate your funds isn’t as simple as plugging numbers into a spreadsheet. The best marketing budgets are built strategically, taking into account your goals for the year and then allocating your budget to marketing tactics that will help you get there.
As a branded hotel, you have a number of options to achieve your marketing goals, from leveraging your corporate marketing group to working with a strategic hospitality agency.
Now that budget season has arrived in the hospitality industry, O'Rourke Hospitality has put together a budgeting guide to help hospitality marketers like you identify marketing tactics hotels Must Have, should Strongly Consider, and ones that are Nice to Have. Whether you're a Marriott, Hilton, Hyatt, IHG, or other branded hotel, our guide is aimed to lay a strong foundation for 2022 planning.