Creating a Website that Shows Off Your Hotel's Unique Personality

By: O'Rourke Hospitality Team

What first impression does your hotel website give off when a businessperson goes looking for a place to book their conference or meeting or when a bride begins her wedding planning? Does it follow the same cookie-cutter model, design and layout, or does it truly show off your property’s unique personality and amenities? More and more, hotels are turning to vanity websites to provide travelers with a better look at their hotel property's features, leading to increased conversions.

According to Google's travel study, 47% of travelers decided not to book because of unmet needs. With a vanity website, you can make sure your hotel stands out from the rest of the field.


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