Hospitality Marketing Plan Builder

Creating a marketing plan for your hotel can be challenging. From planning for the right marketing initiatives to meet your goals to determining how to allocate your budget, building a strategic plan takes a lot of work. Our marketing plan builder helps hospitality marketers start down the right path. Tell us what type of hotel you are and create your 12-month marketing plan in just minutes.

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Website Design

Website Design $6000 - $25000 Annually

How old is your hotel website? If the answer is 3+ years, you might want to consider a redesign in 2022. Even if your website is brand new, it isn’t a bad idea to allocate some of your marketing budget to ensure it stays current. As an independent hotel, building a new website, or even refreshing a current one, can be difficult from a technical perspective. An agency can make recommendations, guide the process and provide technical know-how.

How old is your restaurant’s website? If the answer is 3+ years, you might want to consider a redesign in 2022. Even if your website is brand new, it isn’t a bad idea to allocate some of your marketing budget to ensure it stays current. With the rise in online ordering, it’s critical your website is up with the times and offers a simple user experience. A marketing agency can help develop a website that both stands out and converts lurkers to orderers through third-party integrations and more.

Pay Per Click Advertising

Advertising Spend $500 - $6000+ Per Month

Agency Fees $200 - $900+ Per Month

Commanding the top position on search engines like Google is done through Pay Per Click (PPC) advertising. A targeted PPC campaign can create an immediate presence in search engine results for the keywords you choose, such as your brand name or a local destination. Your ad budget will vary based on many factors. PPC advertising can be done in-house, but an agency can provide strategy and setup. The estimated advertising spend is a range. The get a better understanding of the best advertising budget for your hotel, you should consult with a marketing strategist.

As a branded hotel, both competitors and OTAs might be aiming for your search traffic. Driving bookings to your hotel website is all about real estate, and Pay Per Click (PPC) advertising can create an immediate presence in search engine results for the keywords you choose, such as your brand name or a local destination. Your hotel has the ability to work with corporate marketing to launch a PPC campaign. To get a one-to-one, customized strategy on keywords, target audiences, you can also utilize a marketing agency. The estimated advertising spend is a range. The get a better understanding of the best advertising budget for your hotel, you should consult with a marketing strategist.

The top spot on Google can pay big dividends, and Pay Per Click (PPC) advertising can create an immediate presence in search engine results for the keywords you choose, such as your brand name or your type of cuisine. A marketing strategist can help you determine the best keywords to target and an optimal budget. From there, they can help with the technical setup, target audiences, and ongoing optimizations. The estimated advertising spend is a range. The get a better understanding of the best advertising budget for your hotel, you should consult with a marketing strategist.

Metasearch Marketing

Advertising Spend $150 - $2000+ Per Month

Agency Fees $200 - $500+ Per Month

Metasearch sites including TripAdvisor, Google Hotel Ads, and Kayak are convenient ways for guests to search and compare the availability and pricing for multiple hotels at once. They work especially well for direct bookings and typically have commission rates between 10-15%, lower than OTAs. Many hotels work with an agency on metasearch as it requires knowledge of complex bidding and rate and inventory setup.

Metasearch sites including TripAdvisor, Google Hotel Ads, and Kayak are convenient ways for guests to search and compare the availability and pricing for multiple hotels at once. They work especially well for direct bookings and typically have commission rates between 10-15%, lower than OTAs. Your hotel isn’t permitted to work with an agency on metasearch, but you should work with your corporate team on strategy and execution.

OTA Advertising

Advertising Spend $200 - $600+ Per Month

Agency Fees $200 - $300+ Per Month

Having a presence on Online Travel Agencies (OTAs) such as Booking.com, Expedia and Priceline.com is critical — nearly 40% of digital bookings occur on them. These OTAs, which command a commission of 15-25%, have partner programs to help independent hotels get started. An agency can help nail down a budget and strategy to optimize your listing with photos, hotel information and features, room rates, and review management.

Having a presence on Online Travel Agencies (OTAs) such as Booking.com, Expedia and Priceline.com is critical — nearly 40% of digital bookings occur on them. These OTAs, which command a commission of 15-25%, have partner programs to help independent hotels get started. You can leverage your corporate marketing team for OTA ad campaigns or work with a marketing agency to get custom strategy and reporting.

Technical SEO

Agency Fees $2000 - $6000 Annually, Depending if one-time or ongoing

Don’t overlook the technical structure of your website. How your hotel ranks on Google and other search engines is about more than just keywords. A technical SEO audit can give you insight into your website’s scores in page speed, accessibility, sitemap indexing, and user experience. Your hotel can use free online resources to see how your website scores. An agency can also run an audit and can help fix any technical issues.

Don’t overlook the technical structure of your website. How your restaurant ranks on Google and other search engines is about more than just keywords. A technical SEO audit can give you insight into your website’s scores in page speed, accessibility, sitemap indexing, and user experience. Your restaurant can use free online resources to see how your website scores. An agency can also run an audit and can help fix any technical issues.

Onsite SEO

Agency Fees $500 - $2500 Annually, Depending if one-time or ongoing

When search engines crawl your website, they focus on the page titles, meta descriptions, headings, and keywords. Search engine optimization is all about driving traffic to your website, and an SEO expert can ensure your pages are utilizing high-volume keywords and on-site best practices to improve your ranking across search engines.

When search engines crawl your website, they focus on the page titles, meta descriptions, headings, and keywords. Even with a Brand.com template, you can make your website SEO-optimized by utilizing high-volume keywords. A marketing agency can audit your SEO performance and optimize your website’s pages to optimal search engine performance.

When search engines crawl your website, they focus on the page titles, meta descriptions, headings, and keywords. Think about diners. They search for specific cuisines, entrees, and restaurant details. Does your restaurant’s website show up for those critical searches? Search engine optimization is all about driving traffic to your website, and an SEO expert can ensure your pages are utilizing high-volume keywords and on-site best practices to improve your ranking across search engines.

Local SEO

Agency Fees $2500 Annually

As an independent hotel, it’s up to you to stay on top of your hotel’s local SEO, specifically your Google My Business listing. This commands prime real estate at the top of Google, meaning it can both drive traffic to your website but also inform travelers. Are your photos up to date? Can guests see your amenities? Do you have a review management strategy? These are questions to consider. An agency can also offer guidance on best practices and optimizations for optimal performance.

Local SEO, specifically your Google My Business listing, commands prime real estate at the top of Google, meaning it can both drive traffic to your website but also inform travelers. Are your photos up to date? Can guests see your amenities? Do you have a review management strategy? Local SEO has to be handled in conjunction with corporate, but it’s important to keep top-of-mind so your hotel leaves a positive first impression.

Local SEO, specifically your Google My Business listing, commands prime real estate at the top of Google and is crucial for restaurants. According to data, 43% of searches on Google are local. With Google My Business, your restaurant can share its menu, address, phone number, directions, hours, links, and images. Plus, you need to have a review management strategy in place to engage with diners. An agency can help you claim your restaurant on Google, offer guidance on best practices and optimize your listing.

SEO Content Creation

Agency Fees $2500 - $5500 Annually

It’s critical that when a prospective traveler searches the name of your hotel your website shows up No. 1. But your hotel shouldn’t lose focus of other critical keywords. With a blog or other resources, your hotel website can target these niche keywords such as things to do in your city, places to eat, or family-friendly attractions nearby. Fresh content keeps your website relevant to Google and can drive more qualified traffic.

It’s critical that when someone searches the name of your restaurant that your website shows up No. 1. But your restaurant shouldn’t lose focus of other critical keywords. With a blog, your restaurant website is able to target these niche keywords. Fresh content keeps your website relevant to Google and can drive more qualified traffic.

Email Marketing

Agency Fees $2000 For Template Design

Agency Fees $500 - $700 Per Deployment

Are you utilizing the email database from your hotel’s CRM? Email marketing is a powerful and cost-effective marketing tool when used right. Using the data you already have, email marketing allows you to engage guests with personalized, loyalty-driven content including offers, hotel updates, and more. If your hotel needs help connecting your data, developing strategic campaigns, or designing templates, a marketing agency can offer resources and experience.

Are you using everything your corporate marketing team has to offer? While you’re required to work with corporate on email marketing, now is a good time to be sure you're utilizing the internal resources available and taking advantage of the email data, lists, and tools at your disposal. Email marketing is a powerful and cost-effective marketing tool when used right. Using the data you already have, email marketing allows you to engage guests with personalized, loyalty-driven content including offers, hotel updates, and more.

If your restaurant has an email list, you should be putting it to use. Email marketing and rewards programs are booming, and you have the opportunity to take advantage of both. With email marketing, you can update restaurant-goers on specials, reward subscribers with special deals, and even send out birthday rewards. There are a number of tools to get started with email marketing lists, but an agency can help streamline the process, design and develop branded templates and help put together a successful strategy.

Social Media Management

Agency Fees $9000 - $27000 Annually, Depending on Channels and Frequency

Managing your hotel’s social media presence can be time-consuming, but it’s an important tool to promote your hotel, listen for feedback and engage prospective guests. Facebook, Instagram, LinkedIn, and Twitter all allow your hotel to reach a younger audience. You can utilize a number of tools to schedule out social media posts. A marketing strategist can also help build out a branding and a strategic plan.

Managing your hotel’s social media presence can be time-consuming, but it’s an important tool to promote your hotel, listen for feedback and engage prospective guests. Facebook, Instagram, LinkedIn, and Twitter all allow your hotel to reach a younger audience. Your corporate marketing team can help provide branded assets, but you can also work with a marketing agency to put together a unique strategy with custom ad creatives and messaging that allows their hotel to stand out from the rest.

When it comes to creating an online presence, social media is critical for restaurants. From showcasing your food and drink options to highlight upcoming specials to engaging with diners, Facebook, Instagram, Twitter, and even Pinterest can help your restaurant make an impression. Managing your restaurant’s social media presence can be time-consuming. Your team can set up and manage your social accounts, but an agency can help with custom branded creatives, scheduling, and more.

Social Media Advertising

Advertising Spend $200 - $600+ Per Month

Agency Fees $200 - $300+ Per Month

If your hotel is trying to reach a specific audience — whether an age group or people with specific interests — social media advertising on Facebook and Instagram can be extremely beneficial. Some platforms require retargeting tags to be placed on your hotel website and there is a strategic component to targeting the right audience and locations with an optimal budget. While your hotel can boost posts easily, a marketing agency can ensure you’re spending your ad budget wisely and efficiently.

If your hotel is trying to reach a specific audience — whether an age group or people with specific interests — social media advertising on Facebook and Instagram can be extremely beneficial. Some platforms require retargeting tags to be placed on your hotel website and there is a strategic component to targeting the right audience and locations with an optimal budget. Your corporate program can assist with social media advertising, or you can partner with a marketing agency to ensure your hotel has a one-of-a-kind plan in place and is effectively targeting your ideal audience.

If your restaurant is trying to reach a specific audience — whether an age group, people with specific interests, or in a certain location — social media advertising on Facebook and Instagram can be extremely beneficial. The two platforms not only have large user bases, but they also allow for specific targeting and, as a visual medium, give you the opportunity to truly showcase your offering. An agency can ensure you’re targeting the right audience, create graphics and stay on top of optimizations to maximize your ad spend.

Display Advertising

Advertising Spend $200 - $600+ Per Month

Agency Fees $200 - $300+ Per Month

Display advertising serves two primary purposes for hotels: Brand awareness and retargeting travelers who have visited your website. As an independent hotel, display advertising can be an effective way to keep your brand top of mind. An agency can help design graphics and build out a campaign with strategic targeting and technical setup.

Display advertising serves two primary purposes for hotels: Brand awareness and retargeting travelers who have visited your website. Display advertising can be an effective way to keep your brand top-of-mind. You can leverage your corporate program, many branded hotels work with a marketing agency when looking for additional ad creatives outside of the corporate branding. An agency can help your hotel stand out by creating custom ad creative and a strategy unique to your hotel.

Display advertising serves two primary purposes for hotels: Brand awareness and retargeting restaurant-goers who have visited your website or search for restaurants like yours. Display advertising can be an effective way to keep your restaurant top-of-mind or bring in diners with special promotions. An agency can help design graphics and build out a campaign with strategic targeting and technical setup.

Reservation Recovery

Agency Fees $2500 - $6000 Annually

Ever get frustrated when guests drop off your website right as they’re about to book? With reservation recovery, a guest who abandons the booking process isn’t a lost cause. Your hotel can use this strategy to target travelers with incomplete bookings, sending them emails with strategic messaging and offers. An agency can help implement the data flow and a strategy to reconnect with lost travelers.

Conversational Marketing

Agency Fees $30000 Annually

Conversational marketing is more than just a chatbot. With an intelligent chatbot, you can cut down on the sales cycle when engaging with wedding planners, businesses, and other potential guests. Building out automated real-time conversation tools takes the work of a developer. A marketing strategist can guide the process and build out the tools for your hotel website. While it is an investment, conversational marketing tools can pay dividends in the long run by converting more and better leads.

Vanity Website

Website Design $6000 - $25000 Annually

Your Brand.com website serves its purpose, but with limited flexibility, it can limit the ability of your hotel to showcase its unique personality and enhance its discoverability. A vanity website can be used to showcase a specific area of a hotel property such as a restaurant, meetings and events areas, a wedding venue, or your entire hotel. Not only do they help separate your hotel, but a vanity website also helps with SEO, engaging tools like virtual tours, and more. A hospitality marketing agency can provide guidance and build out a custom vanity website that helps your hotel stand out.

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Please complete the form so we can generate your custom marketing plan. You'll receive your full plan breakdown on the following page.

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2022 Marketing Plan Breakdown

As an independent hotel, you have a unique message to tell prospective guests, but when it comes to marketing you’re often tasked with doing more with less. Creating brand awareness and driving direct bookings without a clear plan in place makes it difficult to plan long-term, set goals and stay on track financially. Now that you’ve identified your goals for 2022, you can determine the best path forward — deciding what work can be done in-house and what marketing initiatives might be best completed by working with a strategic marketing agency.

The best marketing budgets are built strategically, taking into account your goals for the year and then allocating your budget to marketing tactics that will help you get there. Below is your 2022 Marketing Plan Breakdown.

As a Marriott hotel, you have a number of corporate marketing resources at your disposal. Your hotel can leverage Marriott Digital Services (MDS) for brand creative and a number of marketing tactics, including email marketing and local SEO. Meanwhile, the Plus program can assist with your paid advertising campaigns. With the help of a strategic digital marketing agency, you can accomplish even more. A strategic partner can help your hotel stand apart with a customized advertising strategy, SEO optimizations, and more.

The best marketing budgets are built strategically, taking into account your goals for the year and then allocating your budget to marketing tactics that will help you get there. Below is your 2022 Marketing Plan Breakdown.

As a Hilton, you have a number of corporate marketing resources at your disposal. Your hotel can leverage eCommerce Consulting Group (ECG) for brand creative and a number of marketing tactics, including email marketing and local SEO. Meanwhile, the Advance program can assist with your paid advertising campaigns. With the help of a strategic digital marketing agency, you can accomplish even more. A strategic partner can help your hotel stand apart with a customized advertising strategy, SEO optimizations, and more.

The best marketing budgets are built strategically, taking into account your goals for the year and then allocating your budget to marketing tactics that will help you get there. Below is your 2022 Marketing Plan Breakdown.

As a Hyatt, you have a number of corporate marketing resources at your disposal. Your hotel can leverage Digital Media Programs (DMP) for brand creative and a number of marketing tactics, including email marketing and local SEO. With the help of a strategic digital marketing agency, you can accomplish even more. A strategic partner can help your hotel stand apart with a customized advertising strategy, SEO optimizations, and more.

The best marketing budgets are built strategically, taking into account your goals for the year and then allocating your budget to marketing tactics that will help you get there. Below is your 2022 Marketing Plan Breakdown.

As an IHG hotel, you have a number of corporate marketing resources at your disposal. Your hotel can leverage your corporate marketing team for brand creative and a number of marketing tactics, including email marketing and local SEO. With the help of a strategic digital marketing agency, you can accomplish even more. A strategic partner can help your hotel stand apart with a customized advertising strategy, SEO optimizations, and more.

The best marketing budgets are built strategically, taking into account your goals for the year and then allocating your budget to marketing tactics that will help you get there. Below is your 2022 Marketing Plan Breakdown.

As a branded hotel, you have a number of corporate marketing resources at your disposal. Your hotel can leverage your corporate marketing team for brand creative and a number of marketing tactics, including email marketing and local SEO. With the help of a strategic digital marketing agency, you can accomplish even more. A strategic partner can help your hotel stand apart with a customized advertising strategy, SEO optimizations, and more.

The best marketing budgets are built strategically, taking into account your goals for the year and then allocating your budget to marketing tactics that will help you get there. Below is your 2022 Marketing Plan Breakdown.

As a restaurant, your marketing message and initiatves have the ability to sell prospective diners on dining with you. Creating brand awareness and driving reservations without a clear plan in place makes it difficult to plan long-term, set goals and stay on track financially. Now that you’ve identified your goals for 2022, you can determine the best path forward — deciding what work can be done in-house and what marketing initiatives might be best completed by working with a strategic marketing agency.

The best marketing budgets are built strategically, taking into account your goals for the year and then allocating your budget to marketing tactics that will help you get there. Below is your 2022 Marketing Plan Breakdown.

Website Design

Website Design $6000 - $25000 Annually

How old is your hotel website? If the answer is 3+ years, you might want to consider a redesign in 2022. Even if your website is brand new, it isn’t a bad idea to allocate some of your marketing budget to ensure it stays current. As an independent hotel, building a new website, or even refreshing a current one, can be difficult from a technical perspective. An agency can make recommendations, guide the process and provide technical know-how.

How old is your restaurant’s website? If the answer is 3+ years, you might want to consider a redesign in 2022. Even if your website is brand new, it isn’t a bad idea to allocate some of your marketing budget to ensure it stays current. With the rise in online ordering, it’s critical your website is up with the times and offers a simple user experience. A marketing agency can help develop a website that both stands out and converts lurkers to orderers through third-party integrations and more.

Pay Per Click Advertising

Advertising Spend $500 - $6000+ Per Month

Agency Fees $200 - $900+ Per Month

Commanding the top position on search engines like Google is done through Pay Per Click (PPC) advertising. A targeted PPC campaign can create an immediate presence in search engine results for the keywords you choose, such as your brand name or a local destination. Your ad budget will vary based on many factors. PPC advertising can be done in-house, but an agency can provide strategy and setup. The estimated advertising spend is a range. The get a better understanding of the best advertising budget for your hotel, you should consult with a marketing strategist.

As a branded hotel, both competitors and OTAs might be aiming for your search traffic. Driving bookings to your hotel website is all about real estate, and Pay Per Click (PPC) advertising can create an immediate presence in search engine results for the keywords you choose, such as your brand name or a local destination. Your hotel has the ability to work with corporate marketing to launch a PPC campaign. To get a one-to-one, customized strategy on keywords, target audiences, you can also utilize a marketing agency. The estimated advertising spend is a range. The get a better understanding of the best advertising budget for your hotel, you should consult with a marketing strategist.

The top spot on Google can pay big dividends, and Pay Per Click (PPC) advertising can create an immediate presence in search engine results for the keywords you choose, such as your brand name or your type of cuisine. A marketing strategist can help you determine the best keywords to target and an optimal budget. From there, they can help with the technical setup, target audiences, and ongoing optimizations. The estimated advertising spend is a range. The get a better understanding of the best advertising budget for your hotel, you should consult with a marketing strategist.

Metasearch Marketing

Advertising Spend $150 - $2000+ Per Month

Agency Fees $200 - $500+ Per Month

Metasearch sites including TripAdvisor, Google Hotel Ads, and Kayak are convenient ways for guests to search and compare the availability and pricing for multiple hotels at once. They work especially well for direct bookings and typically have commission rates between 10-15%, lower than OTAs. Many hotels work with an agency on metasearch as it requires knowledge of complex bidding and rate and inventory setup.

Metasearch sites including TripAdvisor, Google Hotel Ads, and Kayak are convenient ways for guests to search and compare the availability and pricing for multiple hotels at once. They work especially well for direct bookings and typically have commission rates between 10-15%, lower than OTAs. Your hotel isn’t permitted to work with an agency on metasearch, but you should work with your corporate team on strategy and execution.

OTA Advertising

Advertising Spend $200 - $600+ Per Month

Agency Fees $200 - $300+ Per Month

Having a presence on Online Travel Agencies (OTAs) such as Booking.com, Expedia and Priceline.com is critical — nearly 40% of digital bookings occur on them. These OTAs, which command a commission of 15-25%, have partner programs to help independent hotels get started. An agency can help nail down a budget and strategy to optimize your listing with photos, hotel information and features, room rates, and review management.

Having a presence on Online Travel Agencies (OTAs) such as Booking.com, Expedia and Priceline.com is critical — nearly 40% of digital bookings occur on them. These OTAs, which command a commission of 15-25%, have partner programs to help independent hotels get started. You can leverage your corporate marketing team for OTA ad campaigns or work with a marketing agency to get custom strategy and reporting.

Technical SEO

Agency Fees $2000 - $6000 Annually, Depending if one-time or ongoing

Don’t overlook the technical structure of your website. How your hotel ranks on Google and other search engines is about more than just keywords. A technical SEO audit can give you insight into your website’s scores in page speed, accessibility, sitemap indexing, and user experience. Your hotel can use free online resources to see how your website scores. An agency can also run an audit and can help fix any technical issues.

Don’t overlook the technical structure of your website. How your restaurant ranks on Google and other search engines is about more than just keywords. A technical SEO audit can give you insight into your website’s scores in page speed, accessibility, sitemap indexing, and user experience. Your restaurant can use free online resources to see how your website scores. An agency can also run an audit and can help fix any technical issues.

Onsite SEO

Agency Fees $500 - $2500 Annually, Depending if one-time or ongoing

When search engines crawl your website, they focus on the page titles, meta descriptions, headings, and keywords. Search engine optimization is all about driving traffic to your website, and an SEO expert can ensure your pages are utilizing high-volume keywords and on-site best practices to improve your ranking across search engines.

When search engines crawl your website, they focus on the page titles, meta descriptions, headings, and keywords. Even with a Brand.com template, you can make your website SEO-optimized by utilizing high-volume keywords. A marketing agency can audit your SEO performance and optimize your website’s pages to optimal search engine performance.

When search engines crawl your website, they focus on the page titles, meta descriptions, headings, and keywords. Think about diners. They search for specific cuisines, entrees, and restaurant details. Does your restaurant’s website show up for those critical searches? Search engine optimization is all about driving traffic to your website, and an SEO expert can ensure your pages are utilizing high-volume keywords and on-site best practices to improve your ranking across search engines.

Local SEO

Agency Fees $2500 Annually

As an independent hotel, it’s up to you to stay on top of your hotel’s local SEO, specifically your Google My Business listing. This commands prime real estate at the top of Google, meaning it can both drive traffic to your website but also inform travelers. Are your photos up to date? Can guests see your amenities? Do you have a review management strategy? These are questions to consider. An agency can also offer guidance on best practices and optimizations for optimal performance.

Local SEO, specifically your Google My Business listing, commands prime real estate at the top of Google, meaning it can both drive traffic to your website but also inform travelers. Are your photos up to date? Can guests see your amenities? Do you have a review management strategy? Local SEO has to be handled in conjunction with corporate, but it’s important to keep top-of-mind so your hotel leaves a positive first impression.

Local SEO, specifically your Google My Business listing, commands prime real estate at the top of Google and is crucial for restaurants. According to data, 43% of searches on Google are local. With Google My Business, your restaurant can share its menu, address, phone number, directions, hours, links, and images. Plus, you need to have a review management strategy in place to engage with diners. An agency can help you claim your restaurant on Google, offer guidance on best practices and optimize your listing.

SEO Content Creation

Agency Fees $2500 - $5500 Annually

It’s critical that when a prospective traveler searches the name of your hotel your website shows up No. 1. But your hotel shouldn’t lose focus of other critical keywords. With a blog or other resources, your hotel website can target these niche keywords such as things to do in your city, places to eat, or family-friendly attractions nearby. Fresh content keeps your website relevant to Google and can drive more qualified traffic.

It’s critical that when someone searches the name of your restaurant that your website shows up No. 1. But your restaurant shouldn’t lose focus of other critical keywords. With a blog, your restaurant website is able to target these niche keywords. Fresh content keeps your website relevant to Google and can drive more qualified traffic.

Social Media Management

Agency Fees $9000 - $27000 Annually, Depending on Channels and Frequency

Managing your hotel’s social media presence can be time-consuming, but it’s an important tool to promote your hotel, listen for feedback and engage prospective guests. Facebook, Instagram, LinkedIn, and Twitter all allow your hotel to reach a younger audience. You can utilize a number of tools to schedule out social media posts. A marketing strategist can also help build out a branding and a strategic plan.

Managing your hotel’s social media presence can be time-consuming, but it’s an important tool to promote your hotel, listen for feedback and engage prospective guests. Facebook, Instagram, LinkedIn, and Twitter all allow your hotel to reach a younger audience. Your corporate marketing team can help provide branded assets, but you can also work with a marketing agency to put together a unique strategy with custom ad creatives and messaging that allows their hotel to stand out from the rest.

When it comes to creating an online presence, social media is critical for restaurants. From showcasing your food and drink options to highlight upcoming specials to engaging with diners, Facebook, Instagram, Twitter, and even Pinterest can help your restaurant make an impression. Managing your restaurant’s social media presence can be time-consuming. Your team can set up and manage your social accounts, but an agency can help with custom branded creatives, scheduling, and more.

Social Media Advertising

Advertising Spend $200 - $600+ Per Month

Agency Fees $200 - $300+ Per Month

If your hotel is trying to reach a specific audience — whether an age group or people with specific interests — social media advertising on Facebook and Instagram can be extremely beneficial. Some platforms require retargeting tags to be placed on your hotel website and there is a strategic component to targeting the right audience and locations with an optimal budget. While your hotel can boost posts easily, a marketing agency can ensure you’re spending your ad budget wisely and efficiently.

If your hotel is trying to reach a specific audience — whether an age group or people with specific interests — social media advertising on Facebook and Instagram can be extremely beneficial. Some platforms require retargeting tags to be placed on your hotel website and there is a strategic component to targeting the right audience and locations with an optimal budget. Your corporate program can assist with social media advertising, or you can partner with a marketing agency to ensure your hotel has a one-of-a-kind plan in place and is effectively targeting your ideal audience.

If your restaurant is trying to reach a specific audience — whether an age group, people with specific interests, or in a certain location — social media advertising on Facebook and Instagram can be extremely beneficial. The two platforms not only have large user bases, but they also allow for specific targeting and, as a visual medium, give you the opportunity to truly showcase your offering. An agency can ensure you’re targeting the right audience, create graphics and stay on top of optimizations to maximize your ad spend.

Display Advertising

Advertising Spend $200 - $600+ Per Month

Agency Fees $200 - $300+ Per Month

Display advertising serves two primary purposes for hotels: Brand awareness and retargeting travelers who have visited your website. As an independent hotel, display advertising can be an effective way to keep your brand top of mind. An agency can help design graphics and build out a campaign with strategic targeting and technical setup.

Display advertising serves two primary purposes for hotels: Brand awareness and retargeting travelers who have visited your website. Display advertising can be an effective way to keep your brand top-of-mind. You can leverage your corporate program, many branded hotels work with a marketing agency when looking for additional ad creatives outside of the corporate branding. An agency can help your hotel stand out by creating custom ad creative and a strategy unique to your hotel.

Display advertising serves two primary purposes for hotels: Brand awareness and retargeting restaurant-goers who have visited your website or search for restaurants like yours. Display advertising can be an effective way to keep your restaurant top-of-mind or bring in diners with special promotions. An agency can help design graphics and build out a campaign with strategic targeting and technical setup.

Reservation Recovery

Agency Fees $2500 - $6000 Annually

Ever get frustrated when guests drop off your website right as they’re about to book? With reservation recovery, a guest who abandons the booking process isn’t a lost cause. Your hotel can use this strategy to target travelers with incomplete bookings, sending them emails with strategic messaging and offers. An agency can help implement the data flow and a strategy to reconnect with lost travelers.

Conversational Marketing

Agency Fees $30000 Annually

Conversational marketing is more than just a chatbot. With an intelligent chatbot, you can cut down on the sales cycle when engaging with wedding planners, businesses, and other potential guests. Building out automated real-time conversation tools takes the work of a developer. A marketing strategist can guide the process and build out the tools for your hotel website. While it is an investment, conversational marketing tools can pay dividends in the long run by converting more and better leads.

Vanity Website

Website Design $6000 - $25000 Annually

Your Brand.com website serves its purpose, but with limited flexibility, it can limit the ability of your hotel to showcase its unique personality and enhance its discoverability. A vanity website can be used to showcase a specific area of a hotel property such as a restaurant, meetings and events areas, a wedding venue, or your entire hotel. Not only do they help separate your hotel, but a vanity website also helps with SEO, engaging tools like virtual tours, and more. A hospitality marketing agency can provide guidance and build out a custom vanity website that helps your hotel stand out.

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Agency Fees Total

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