Independent Hotels: Planning Your 2022 Marketing Budget

By: O'Rourke Hospitality Team

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Creating a marketing budget and choosing how to allocate your funds isn’t as simple as plugging numbers into a spreadsheet. The best marketing budgets are built strategically, taking into account your goals for the year and then allocating your budget to marketing tactics that will help you get there.

We've officially reached budgeting season in the hospitality industry, and as we push past recovery mode into a rebound, O'Rourke Hospitality has put together a budgeting guide to help hospitality marketers like you identify marketing tactics hotels Must Have, should Strongly Consider, and ones that are Nice to Have.

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