Some people believe that one hotel – especially one branded hotel – is the same as any other. That might be true, when speaking to the bricks and mortar, but the guest experience can be very different, even at two hotels under the same international brand. The key in in their management, something LBA Hospitality, a renowned hospitality management company, knows well: The company’s services are designed to create a more welcoming and comfortable environment for guests. To build a better workplace. And to create and sustain long-term value for owners and investors.
Search engine optimization (SEO) across a portfolio of managed properties can be complicated. In fact, SEO is a multi-faceted and often complex balanced of factors – keywords, meta descriptions, page titles, and more – but it is also, unequivocally, one of the best investments for a property: Strong SEO gets more eyes on a hotel website, in turn netting more bookings.
O’Rourke conducted comprehensive keyword research based on guest experience-defining factors, location information, amenities, and more. From there, for 16 of LBA’s managed properties, we optimized onsite SEO, including title tags, meta descriptions, and guest-facing copy.
For each optimized property, LBA saw increased organic results for targeted keywords, as well as an impressive 8% increase to booked room nights – the most difficult and highest-hanging fruit, in terms of campaign success metrics.