Metasearch Can Take You Further in 2021
The pandemic has had a major impact on how travelers are finding and booking hotel stays. As we have helped our clients managing independent properties adapt over the past year, we noticed this as part of a shift in where they are seeing the highest return on digital investments. If you have independent properties in your portfolio, we have found that investing in hotel metasearch sites can produce as much as 3X return on ad spend as compared to traditional PPC.
Metasearch engines conveniently compare hotel room rates from various online travel agencies (OTAs) and other booking sites in one place. The more common metasearch sites include Google Hotel Ads, Tripadvisor, Kayak, and Trivago. If OTAs are there, as a brand or independent property, your property should be listed too, giving you the opportunity to drive direct bookings and not online travel agencies.
Watch the video to see how a metasearch works from a consumers point of view.
Why work with O'Rourke?
• Drive hotel bookings to your independent hotel websites in meta search channels.
• Opportunity to display direct booking rates above (OTAs) and other third party sites.
• Cost per click model allowing your independent properties to compete in the top positions.