Winvian Farm Yields 58% Increase in PPC Revenue

By: O'Rourke Hospitality Team

THE BACKGROUND

A uniquely luxurious getaway in the Litchfield Hills of Connecticut, Winvian Farm is widely regarded as one of the country’s most renowned, most distinctive, and most one-of-a-kind properties: Set into 113 acres of bucolic countryside and home to 18 well-appointed cottages, no two alike, the boutique resort promises luxury amenities and a secluded atmosphere. They have an on-site spa, five-star restaurant, and much more.

 

THE CHALLENGE

When we first connected with Winvian Farm, their goals included increasing their previous paid search campaign efficiency and, ultimately, capturing more clicks and revenue with the same spend level as the previous year.

 

THE SOLUTION

Leveraging our experience and PPC experience, the team at O’Rourke worked to construct a paid search plan specifically targeted to increase ad clicks across the board.

THE RESULT

Not only did we achieve the first part of our goal – increased ad clicks – but O’Rourke managed to keep ad spend at or below the previous year, while growing hotel revenue by 58%.

58%
INCREASE IN PPC REVENUE

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