Located just 45 minutes north of Atlanta, Georgia, in a 3,500-acre wonderland of rolling hills and wooded forests, Chateau Elan is a landmark destination and an award-winning luxury experience: Both winery and weekend getaway, designed as much for events as for leisure travelers, the property boasts welcoming on-site amenities, including a renowned golf course, five-star dining, a spa, and much more.
With an increase in demand for luxury vacations, as well as more and more customers booking online, reservation recovery is now a crucial part of any property’s marketing strategy. Chateau Elan was mid-experiencing this need first-hand when it contacted O’Rourke to implement an optimized reservation recovery strategy. Moreover, the property wanted to retarget and re-engage guests who had previously shown a high level of interest, but had not yet booked.
O’Rourke worked to decipher traveler behavior, to better craft effecting retargeting and reservation recovery. We developed a strategy to better track customer behaviors and, among other approaches, targeted abandoned booking with an automated (and enticing) email inviting them to book.
O’Rourke’s optimized reservation recovery strategy yielded effective results, including a 20-to-1 return on investment (ROI).