Home to the “Best Pool in America” and 25 acres of lush Hawaiian paradise, Koloa Landing Resort is located in the heart of Kauai’s sought-after Poipu Beach, adjacent to Kukui'ula Village. An Autograph Collection property, the resort remains one of the area’s most prestigious destinations – voted into the world’s top 10% of hotels and resorts for service – and offers upscale amenities, including an on-site spa, five-star dining, luxury villas and much more.
Because of the competitive nature of the Hawaii tourism industry, it is crucial for properties to stand out with their display advertising – often, a vacationer’s first and last research point when choosing where to stay. Koloa Landing hired O’Rourke to re-vamp their then-current display advertising strategy, with the ultimate goal of earning more reservations.
Through a carefully curated approach to display ads, O’Rourke shaped an effective strategy to utilize display retargeting as a tool to leverage Koloa Landing’s vanity site and continuously engage previous website visitors who had expressed interest but not yet reserved.
Among other results, Koloa Landing witnessed a 13.4-to-1 return on ad spend (ROAS) – in other words, for every $1 spent, the resort earned $13.4 in revenue.