Local 149, an “exceptionally local” American restaurant located in Boston, is a major social hub and serves as one of the most popular eateries in the area. Taking its name from the location of its former union office, the property not only offers a slice of South Boston and American history, but also a wide variety of refreshing takes on classic American dishes, paired with craft beers from the restaurant’s favorite Boston breweries.
In a city as big – and a dining culture as beloved (and crowded) – as Boston, Local 149 has stiff competition. While their menus are exceptional and their niche distinctive, the restaurant was still experiencing difficulty in breaking through the noise (and the mold) to reach more customers. They tasked O’Rourke with this goal.
Local 149’s property team wanted to increase organic traffic across the board, while simultaneously achieving Page 1 rankings for competitive keywords. Through a carefully crafted keyword strategy, coupled with quarterly SEO audits and close monitoring of page rankings, O’Rourke helped them do just that.
Climbing organic search rankings – especially in pursuit of Page 1 results for the most competitive keywords and the highest-hanging fruit – is a laborious and often inch-by-inch, rank-by-rank task. O’Rourke’s efforts paid off, however, and Local 149 saw a 12.64 increase in their organic page sessions, including for their most desirable keywords.