Sitting on the best block in South Beach, Miami’s Mercato Della Pescheria serves coastal Italian traditions – historic dishes, crafted fresh from local produce and daily seafood deliveries – at one of the best places to dine (and be seen) in the city.
While Mercato Della Pescheria is consistently rated amongst the top restaurants on Miami’s famed Espanola Way, their ratings didn’t translate into page sessions and website visitors. They wanted to change that and, after experiencing great success with O’Rourke’s SEO strategy at their Las Vegas sister property, Mercato Miami sought to achieve a similar increase in organic traffic.
After working with Mercato Miami to better understand its market and demographic, the O’Rourke team devised a carefully crafted SEO strategy, using high-volume keywords to achieve top-of-the-page visibility across all search engines. We then integrated those keywords into their website metadata, while performing quarterly SEO audits, to ensure all pages adhered to best practices.
The results were almost immediate – and impressive. O’Rourke’s organic SEO strategy yielded Mercato Miami a 118% increase in organic page sessions: in other words, the restaurant recorded more than twice the organic search sessions than it had previously.